The internet has given rise to a new type of shopper
A new kind of shopper, part internet generation, part financially-wounded, has evolved organically in these times of advancing consumer technology and fiscal instability, according to research company...
View ArticleFord uses Instagram to position Fiesta as technologically advanced
BackgroundOf all car marques, the Ford Fiesta does not have a stand out reputation its technological features. But the big-selling model does feature technology such as keyless entry and a rear view...
View ArticleVW’s playful new site let’s users go on their own journey
To tie in with the new Volkswagen Beetle redesign, the automotive company has launched a website for users to create their own journey, reliant on their creative skills.On entering the site you are...
View ArticleWalk on the wild side with Wrangler's new collection
Outdoor designer clothing brand Wrangler, has launched a new microsite to accompany its new line Keep True along with integrated studio StinkDigital – the two have previously worked together on...
View ArticleIbis creates robot to turn sleep pattern data into art
Ibis is embarking on new communications plan which focuses on the importance of a good night sleep. The travel brand has turned to technology to show how beautiful a good night sleep can be by...
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Gap uses Whispering Windows to attract the attention of passers-by
Thinking someone has called your name triggers the instinctive impulse of catching our attention. Testing the limits to this theory, Gap has implemented a new type of interactive window display that...
View ArticleHow content should be central to a brand's social commerce strategy
For retailers and brands, emerging technologies such as social media and mobile present the opportunity to link online and offline commerce, creating better, more social shopping experiences for...
View ArticleNissan joins smartwatch race with added vehicle connectivity
Nissan has released the first smartwatch that links the wearer to the car’s performance, incorporating smartphone capabilities as well as biometric data.Previously technology companies Sony and Pebble...
View ArticleGoogle invests $100m in European start-ups
Google has announced it is focussing investment on European start-ups by launching a new venture fund in London.Google Ventures, which launched in 2009 has been dedicated to offering money as well as...
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Honda experiments with HTML5
BackgroundHonda positions itself as an imaginative engineering company – describing its target audience as one that is “information and experience hungry”. In the past the brand has woven its...
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